Custom Consulting Services
Sometimes, you have special requirements in market research. PhorTech
International offers a number of custom market research solutions.
We have a reputation for flexibility, creative solutions, and keeping within
time and cost budgets.
Let us test your new product concepts, measure the effectiveness of your
advertising campaigns, pinpoint how satisfied your customers are with you
(and your competitors), or let us calculate the market shares, and
growth rates in your chosen markets.
Very popular are our new product concept tests, which we conduct using a
variety of research techniques, including traditional focus groups, and seminar
approaches, as well as newer methods such as adaptive conjoint analyses, and
our e-surveys. We can measure pricing sensitivity and determine optimal feature
sets for new products from early feasibility stages through beta tests. We can
assist you to segment your market and tailor your product to various customer groups.
Our access to the biotech/pharma industrial segment is a highly popular capability
we are pleased to offer our clients.
This is a method we use to communicate with our clients during survey development. We can construct
paper versions of the survey questionnaire rapidly and annotate it so that the client understands what
is going on behind the scenes in terms of survey branching, testing, constructed lists, randomization patterns, and
other enhancements to make a more intelligent and interactive survey. The pdf files can be easily shared and commented on, yet preserve formatting. After the survey design has been frozen, it can then be rapidly programmed into an interactive web-based format.
This format is ideal to ask respondents to audit the products they use in a particular
area in order to calculate market shares, to measure purchase plans, and to assess
supplier's performance (MSPPSA). A wealth of data can be obtained from several hundred
respondents quickly and accurately, avoiding printing and postage expenses, as well as
the errors inherent in data entry of paper survey responses. In many cases, we can deliver
spreadsheet tables of respondents' results within days of fielding a survey.
This sample survey has been modified from a real study we ran in late 2005. It is a good example of the interactive nature of modern web-based survey designs as well as a good example of using market research to find respondents with highly-specific backgrounds and introducing them to a very specialized new product concept. If you take time to go through the survey, it has been annotated to alert you to some of the things happening behind the scenes. Using gating questions, various paths through the survey can be designed. We can use earlier input to determine subsequent questions, use earlier responses to change subsequent question text, and we can use constructed lists so that subsequent questions have been personalized for each respondent. The net result is a more intelligent survey engine and a responsive questionnaire that can tailor itself to what the respondent is saying - resulting in better quality of data.
We have developed novel methodologies to attack a wide variety of market
research problems. This includes rapid automated e-surveys which provide you
with a quantitative response in days from our sitting panel of 40,000+ life
science researchers worldwide. We also use computer-aided telephone
interviewing, focus groups, and traditional paper surveys where these are
more appropriate.
This design is very powerful for measuring how your company stacks up against your
competition in key performance areas. The quantitative results enable your company's
results to be plotted on two-dimensional bubble charts and nth dimensional spider charts
to visually pinpoints your relative strengths and weaknesses versus the competition. An
analysis of your brand names can show strong recognition or the opposite - a lack of association
of your brand names with your company. This interactive survey is annotated so you can understand some of what is going on behind the scenes. It shows good examples of constructed lists to personalize the survey for each respondent. It is possible that no two respondents saw exactly the same set of questions.
Our adaptive conjoint analyses allow the optimal feature set
for hypothetical new products to be determined. The results are delivered
along with our market simulator. This not only allows you to model the
existing market with its current mix of products from competitors, but
allows you to see how well any hypothetical new product would fare in this
marketplace and FROM WHOM SALES WOULD BE OBTAINED. The analysis module allows
your R&D department to calculate the cost/benefit ratios for all anticipated
features in terms of added cost of goods and development time versus increased
appeal to the market as a whole or any desired market segment you may consider
targetting. This allows you to specify highly desirably new product designs with
faster development cycles and lower cost of goods - resulting in unassailable
competitive advantage.
ACA studies usually include a web-based background screening survey. The respondent
fills in the background screener and submits this information to receive the
link to the adaptive conjoint study itself, as shown in our previous example.
Our experienced analysts
can also provide a full range of secondary information searches as needed.
Send us your Request for Proposal
Or, call Mike Eby at
+1 650 594-0785 for a free, confidential discussion of your requirements.
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