1997/8 US MSPPSA report on Cytokines & Growth Factors
117 pages, 63 graphs and tables
Published: October 23, 1998
Price: $2595
The market for cytokines and growth factors, worth over $30 million
in the U.S. alone, is in the hands of a powerful supplier who
has recently increased their strength by merging with one of their
competitors.
The details surrounding the dynamics of this exciting market can
be found in the new 117 page study recently released from PhorTech
International. To give a better understanding of the type of results
in this report, five graphs from different sections of the publication
are presented here. In the heart of this groundbreaking report
lies the market size and share analysis, in which the value of
the cytokine and growth factor market is first determined, including
the breakdown between products that are made in-house or purchased
commercially. The graph below demonstrates that commercially produced
cytokines and growth factors represent the vast majority, but
there still exists a portion which can be considered 'untapped'.
This significant market is then divided between 60+ suppliers,
many of whom share a very small piece of this well-divided pie.
As seen in the graph below, which depicts the number of mentions
for the leading companies in this market, one company rises above
the rest. This is one of three different presentations of market
share in the report.
Since the time the survey was done, the market leader since added
to their lead by acquiring the another company on this list. These
results are based upon an analysis of the more than 850 responses
to almost 2,000 surveys mailed out to US life science researchers.
This large dataset allowed detailed analyses of market size, including
the number of vials used and dollars spent monthly on these products.
In addition to this quantitative examination, the report also
explores the profiles of the typical researcher working with cytokines
and growth factors, including their type of organization, scientific
discipline and level of experience, as shown in the graph on the
following page. This broad range of scientists, chosen to represent
a cross-section of life science researchers in the U.S., encompassed
many degrees of contact with cytokines and growth factors.
In order to better understand respondents' usage of these products,
a series of questions relating to scientific methodologies has
been included. In this section, respondents were asked about the
form in which they purchased their cytokines and growth factors
(lyophilized or liquid), whether they used BSA to store the product,
and the usage of various cell types (human, mouse, rat, pig, rabbit)
in their work. In fact, there are a total of 14 pages of directed
comments given by respondents to explain their reasons for their
specific choices. The degree of use of a vast array of specific
cytokines and growth factors are also quantified, as seen in the
graph below, indicating that interleukins are the most common
cytokine currently in use.
A variety of customer satisfaction measurements are made for leading
vendors of cytokines and growth factors, including the reason
for the current choice of supplier. Overall, researchers were
quite pleased with the available brands, having no complaints
at all about four of the top suppliers. Respondents also rated
leading suppliers of cytokines and growth factors specifically
in the areas of value for money, quality, delivery time, application
support, lot to lot consistency and product range.
The graph above shows the ratings for highest quality, omitting
the suppliers names in this press release. Favored by two out
of every five respondents, it is apparent that a single supplier
stands out amongst the field. Knowledge of market rankings such
as this yields powerful results, illuminating areas of strength
and weakness for each of the major players in the market. Such
knowledge provides insights into winning strategies for increasing
market shares against entrenched competition.
The report also itemizes hundreds of specific reasons why any
supplier is chosen, as well as suggestions for improvements by
current users. Clients tell us that these comments are equivalent
to weeks of time in the field with end-users and provide essential
insight to this substantial market.
A new topic, this report brings a fresh perspective to this complex
business. This release shares 5 of the graphs from this report.
Another 58 graphs and tables are available that distill a wealth
of data into a clear and salient tool for understanding this market.
Consider this report required reading for those interested in
evaluating their present market position, identifying their marketing
strengths and weaknesses, and developing sustainable competitive
advantage.
See detailed table of contents for this report in Adobe Acrobat
format.
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