1997/8 US MSPPSA report on Cell & Tissue Culture
154 pages, 100 graphs and tables
Published: July 3, 1998
Price: $2595
Over 60,000 US life science researchers are currently involved with cell & tissue culture, spending approximately $100 million annually on instrumentation and media.
These are two of the conclusions of a new
150 page study, from PhorTech International. To give a better
understanding for the type of results in this report, we present
four graphs from different sections of the publication. The report
begins with an examination of the installed base of instrumentation
including microscopes, shaker tables, bottle rotators, and incubators.
Accurate, independent and periodic assessment of market share is basic to understanding one's position in the market and sensibly takes place prior to investing in marketing plans.
In the sample graph above, you can see
the unit market share for the installed base of shaker tables
in the respondent database. In addition, the dollar share is calculated
along with placements by year. US estimated sales by year are
presented in a table along with estimated annual units sold and
average prices paid for major manufacturers. These results are
based upon an analysis of the responses to over 2,000 surveys
mailed out to US life science researchers late last year. The
report also examines microscopes used for cell & tissue culture
as well as incubators and bottle rotators.
Extensive analysis was made of cell & tissue culture media. In the graph above, we see the monthly expenditures per respondent for serum-free media. We also examine liters consumed per month for this as well as for serum, serum substitute, and cell culture reagents in general. This enables us to project annual US market sizes for each market segment and see that sales of media outstrip instrumentation considerably. Of course, we analyze the market shares for major suppliers for each of these classes of media and present graphs for both unit shares as well as dollar shares.
In order to better understand respondents' usage of a technique, we ask a series of questions relating to scientific methodologies.
In this section, we asked respondents about the various cell lines they cultured, asking them to specify what percentage of their work they used each class of cells. We then asked them to identify the application for which they were culturing the cells. The frequency of response for the various applications is shown in the graph above. Following the graph in the report are 22 pages devoted to the specific cell lines used for each of these applications.
A variety of customer satisfaction measurements are made for leading vendors of cell and tissue culture media. Respondents also rated leading suppliers of media specifically in the areas of value for money, consistent quality, fastest delivery, best application support, and widest product range.
In the graph above, you can see the ratings for best application support. We have taken away the suppliers names for this Web-based graph, but you can see that respondents overwhelmingly selected a single supplier. This supplier was chosen by approximately three out of every five respondents, while the closest runner up was selected by just one out of five respondents, and all remaining suppliers shared the remaining votes.
Knowledge of market rankings such as this yields powerful results, illuminating areas of strength and weakness for each of the major players in the market. Such knowledge can provide insights into winning strategies for building market shares even against entrenched competition.
The report also itemizes hundreds of specific verbatim suggestions for improvements of cell and tissue culture products by current users, as well as comments as to which suppliers they would recommend and which they would refuse to buy from, and why respondents would or would not purchase certain brands. Reading these comments is equivalent to spending weeks of time in the field with end-users and provides essential insight for suppliers to this substantial market.
An entirely new topic, this report brings a fresh perspective to this complex business. We have shared with you 4 of the graphs from this report. Another 96 graphs and tables are available that distill a wealth of data into a clear and salient tool for understanding this market.
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